Social marketing defined

Social marketing is a strategic approach towards influencing (changing or maintaining) the behavior of people for their own benefit and that of the society at large.

Examples of social marketing

A TV commercial portraying the harmful effects of hard drugs and advising the audience to stop or avoid drug abuse is a perfect example of social marketing. Another example is a campaign for people to stop polluting the environment by limiting burning of fossil fuels, soliciting to the public to take care of the homeless kids, involve in charity donations, and stop child trafficking. All these actions are all for the good of the society.

The goal of social marketing

Social marketing serves to benefit the society through behavioral change. The goal is not to advertise a product or tell the public about your brand. Social marketing is never about the marketer but social good.

Social marketing seeks to draw the emotions of the audience

To influence a person to change, one must seek to reach into the depths of the person’s emotions by presenting the whole idea in a dramatic, engaging, educating yet entertaining style. This is why TV visuals are often used. For example, a social marketing campaign aimed at encouraging donations to charity can be a TV visual beginning with a child begging for food. Such scenarios capture the attention of the audience, appeals to their conscience and emotions, before telling them what to do.

Who is social marketing for?

Social marketing is mostly carried out by organizations whose business is about caring for the needs or safety of the society. Such bodies may include:

• Non-governmental organizations
• Fire-fighting services
• Road-safety agencies
• Food/Drug agencies
• Health/Medical departments
• Etc.

Social marketing for doctors NJ

Doctors in NJ can get involved in social marketing to promote the health and lifestyle of New Jersey residents. By reason of their vast knowledge in health medicine, doctors can serve to promote social good by showing the public what they can do to maintain and improve their lifestyle.

Social marketing techniques for doctors

The “4 Ps” concept of commercial marketing is employed also in a social marketing strategy. The 4 Ps are Product, Price, Place, and Promotion. In addition to these, social marketing includes a 5th P — Policy.

1. Product: This is the idea or behavioral change which the social marketing campaign seeks to market. Doctors can carry out a social marketing campaign soliciting NJ residents to, at all times, observe personal hygiene. Here, the product is personal hygiene. But this product must be presented in a captivating and dramatic style in order to engage the audience.
2. Price: The price in social marketing is not monetary. Here, price refers to the barriers to the change. What are those things likely to hinder the audience from effecting the change? What are those things likely to hinder drug addicts from quitting drugs, the public from frequently eating hot food from plastics, or visiting the clinic for periodical check-ups? Then the doctor must find out ways to mitigate these barriers such that they are outweighed by the benefits of the change.
3. Place: The place refers to the point or location at which the audience will be reached or accessed. It also includes the methods and efforts made by the marketer in order to reach out to the audience.
4. Promotion: The platforms or media used in transmitting the message are termed the promotional devices. The Message can be sent through emails, seminars, or the mass media.
5. Policy: These are material or immaterial devices put in place to encourage the audience to make the desired change. These policies are never punitive.

Social Marketing experts NJ

As a professional legal marketing firm in NJ, we offer assistance to organizations, doctors and other professionals in the mapping out and implementation of a social marketing strategy designed specifically for the target audience. We understand the dynamics of the society, and so we carry out updated and in depth research to know what works best for your firm, your motive (product), and your target audience.

Contact us for professional assistance with your social marketing campaign.

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Social marketing must not be misconstrued with social media marketing. Social media marketing is simply the use of social media platforms like Instagram, Twitter, LinkedIn, etc., to Market a brand, whereas social marketing could be through any platform so long the ultimate aim is social good and not to market a brand. Dentist in New Jersey can get involved in social marketing to promote the health and lifestyle of New Jersey residents. By reason of their vast knowledge in health medicine, dentist can serve to promote social good by showing the public what they can do to maintain and improve their lifestyle.

Effective social marketing tips

To carry out an effective social marketing campaign, you must do the following:

• Mitigate barriers: To every change, there are barriers or oppositions. You therefore need to carry out in depth research on your audience to know what the things are that may likely hinder them from doing what would benefit them. The barriers hindering drug addicts from changing differs from those affecting reckless drivers. You must understand your audience and then look for ways to minimize the barriers so that they can readily accept the change.

• Create a catchy phrase: “Help an orphan.” “Say no to drugs.” “An apple a day keeps the doctor at bay.” All of these slogans are catchy, concise and easily understandable. Slogans are pivotal to the success of every social marketing campaign. The slogan you create must be simple and concise such that the audience can easily understand, memorize and recall it daily.

• Interesting visuals: To capture the interest of your audience, intriguing visuals should be used. The visuals should resonate with the audience and draw their emotions. Picture a child hawking food for daily survival. This immediately tells the audience to help the needy kids.

• Content is key to organic marketing. Engage your target audience by consistently creating and publishing blog posts, videos, newsletters, all relevant to your target audience. Such content should solve issues or answer questions on healthcare asked by your audience on the search engine such that when they search, your content is brought before them. By so doing, you are building a relationship with them and building your reputation as a trusted expert in the medical field.

What are the benefits of social marketing?

The benefits that comes with the use of social marketing can be overwhelming for a medical practice, but to ensure that it yields the best result, you have to ensure that it is used in the best way. As a Dentist in New Jersey, you can make use of this strategy to increase the popularity of your healthcare over the internet. This can be done with the aid of several social media platforms such as blogs, video and photo sharing websites, social marketing websites, etc.

• It helps promote consumption of socially desirable products.
• It helps enhance health consciousness in individuals and assist them to embrace a healthier lifestyle
• It assists in green marketing initiatives
• Social marketing helps to eliminate social crimes influences the society and quality of life.
• This marketing strategy is regarded as the cheapest of all marketing strategies

Social Marketing experts NJ

As a professional legal marketing firm in NJ, we offer assistance to organizations, dentist and other professionals in the mapping out and implementation of a social marketing strategy designed specifically for the target audience. We understand the dynamics of the society, and so we carry out updated and in depth research to know what works best for your firm, your motive (product), and your target audience.

Contact us for professional assistance with your social marketing campaign.

The post Social media marketing in New Jersey appeared first on Online Marketing Company in NYC.

Other marketing strategies adopted by business around the globe aims to increase sales by raising brand awareness but social marketing has diverse objectives and that is why it is often utilized by non-profit organizations. 

SOCIAL MARKETING EXPLAINED

As stated earlier, social marketing aims to achieve social good and not profit or any other monetary benefits. Here is a lucid explanation of what this marketing tactic is about.

You log in to your Instagram account and what greets you is a captivating video from a certain non-profit organization. You become inquisitive and decide to play the video. In this short video, a doctor is seen standing between two grown adults, a lady and a man. The doctor goes ahead to explain what excessive drinking does to one’s oral health and then beckons on the man and the lady to open their mouth. When they do, you observe that the lady has a white sparkling teeth while the man has a decayed tooth. The doctor then goes ahead to explain that you could have a decayed tooth if you drink too much and fail to adhere to proper oral hygiene. Pointing to the lady, he also explains that taking good care of your teeth can make it sparkle, like that of the lady.

Now, the abovementioned scenario is a typical example of social marketing. No business name was mentioned, no product was mentioned or promoted, the only message the video was trying to pass across is the importance of oral hygiene.

Till today, social media remains the most common platform for social marketing as seen in the scenario mentioned above. Organizations that adopt this technique make use of social media platforms such as Facebook, Instagram, and Twitter, to pass certain message that encourage social change. Before the advent of technology, newspapers, billboards, TV adverts were used as mediums for social marketing.

WHO ADOPTS THIS TYPE OF MARKETING

Obviously, due to the goal or aim of this marketing tactic, a profit oriented company like Amazon may not want to adopt this marketing approach in promulgating their services or product. Social media marketing is often adopted by non-profit organizations, charities, emergency services such as the police force, etc.

As a dentist who has a big heart you can adopt this marketing strategy to stimulate social change or achieve social good in your community. You could decide to set up a campaign that promulgate the importance of oral hygiene or something related. Just think of anything that can be helpful to the society.

Your social marketing campaign will only be successful if you fully understand your target audience and the change you plan to stimulate or encourage in these group of people. If you want to end the cycle of excessive smoking in a society, you know who your target audience is. Your social media campaign or whatever awareness program you choose to implement, should be tailored to meet your target audience.

BENEFITS OF SOCIAL MARKETING

The benefits of social marketing is quite enormous. This marketing strategy plays an important role in the welfare of individuals and a community in general.

Social marketing strives to influence certain character that are deemed to be beneficial to people and the community at large all for the greater social good. This is done in several ways. Some organizations set up campaigns that help incite this change by raising the awareness of the health risks that comes with certain bad habits like excessive drinking, the intake of drugs, poor oral hygiene, etc.

Social marketing help create a better environment and community. When implemented this marketing strategy aims to change the behavioral anomalies that exist in a certain community and in the lives of individuals.

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Social marketing including other types of marketing strategy such as PPC, organic marketing, social media marketing, content marketing etc., aims to create a healthy rapport with customers so as to build trust and retain their loyalty.

Few years back, before digital technology was introduced, business owners used traditional marketing to publicize their business and practice. Then, traditional marketing was the only available and effective marketing tactic. There was also the word-of-mouth marketing but it wasn’t as effective as the use of TV adverts, newspaper adverts, radio adverts to promulgate ones business. As soon as the world became digitalized and digital marketing was introduced, traditional marketing began to lose its prominence. Currently, the most effective marketing technique that exist make use of digital tech.

For a business to succeed and become prominent, it must adopt a good marketing strategy. An effective marketing strategy would attract more customers to a certain business, it would also make it stand out among its fierce competitors.

Just like other industries, the legal services industry is crammed with lots of competition. Thus, as an attorney who wants to make headway, you need to adopt a marketing that can raise brand awareness and promote what you do. Failure to do so will result in your business being hidden in the shadow of your powerful competitors.

WHY IS SOCIAL MARKETING DIFFERENT?

Social marketing is a new marketing tool and can benefit any business if properly utilized. This marketing strategy is quite different from other marketing strategy. Its aim and tactics are different from strategies such as PPC, organic marketing, social media marketing and the likes. So, what makes this marketing tactic different from others?

First, let’s take a look at the aim of social marketing. The aim of this strategy is not to make profit but to stimulate social change in a community that is crammed with individual who exhibit a plethora of bad habits. For instance, this habit could be smoking in public areas, failure to use sit belts when driving, or any habit that could be one that endangers the life of individuals or one that puts the society of community at a certain risk.  

Other marketing strategies adopted by business around the globe aims to increase sales by raising brand awareness but social marketing has diverse objectives and that is why it is often utilized by non-profit organizations.

WHAT IS SOCIAL MARKETING?

This type of marketing adopts a customer-oriented approach, and uses the tools and ideas utilized by commercial marketers to implement social goals like anti-drug campaigns including fund raising for non-government organizations.

Social marketing adopts a tactics that helps implement social change, not to the direct benefit of a business or an organization like commercial marketing. This doesn’t denote that commercial marketers can’t contribute to the achievement of social good.

With the aid of traditional marketing methods, this strategy helps in increasing the awareness with regards a particular issue or case, with the goal of convincing an audience to drop their unhealthy behavior.

Social media marketing can be used to promote your law firm or practice but you have to understand that for it to well for you, it must be well implemented. This type of marketing also help  businesses including websites to gain prominence over the internet with the aid of diverse social media available, like video, photo, blogs, sharing sites, etc.

SOCIAL MARKETING AND ATTRONEYS

As an attorney residing in New Jersey, you can start a charity campaign in your community. Ensure that this campaign is one that encourages social change. This is a good way to give back to your community while also making your law firm or practice prominent.

 Several law firms do this and it has helped them attract customers. Rather than making use of the common marketing strategies which some people find boring, you can adopt something as unique and new as social marketing.

The post BENEFITS OF ADOPTING A MARKETING STRATEGY FOR YOUR BUSINESS appeared first on Online Marketing Company in NYC.

Social marketing explained

Social marketing is all about effecting a change in the behavior of your audience for their own benefit, and not for a brand. Social marketing is bringing about social change. Sometimes, it is not only to change the behavior of people, as in the example above, but to sustain such behavior so long it benefits the society at large. Social marketing does not market a product or service — social marketing markets ideas, thoughts, and social change.

Who does social marketing?

Social marketing is done by people or organizations that care about social good and improving the lifestyle of a people. Such organizations may include non-governmental organizations, fire-fighting companies, road-safety, drug enforcement agencies, etc.

Examples of social marketing

Social marketing is often carried by the above organizations in the following forms:

• Discouraging the use of harmful drugs
• Discouraging smoking
• Discouraging drinking and driving
• Discouraging deforestation
• Discouraging littering
• Discouraging racial segregation
• Discouraging gender discrimination
• Encouraging safe driving
• Encouraging personal hygiene
• Encouraging physical exercises for healthy living.

Importance and goal of social marketing

You will agree that most stereotypical ads you see turn you off. Most times you just sift through until you find something that speaks out to you, appeals to your emotions and personality. This is what social marketing does. Telling someone to stop smoking is not enough. It must be presented in such a way that captures the person’s attention and appeals to their emotions, before hoping to effect a long-lasting change in the individual. Social marketing presents these ideas in dramatic style, both entertaining yet educating the individual about the reality of their actions and its consequences. Some people are not actually aware of the harmful effects of the drugs they use, yet they have some unpleasant experiences. But when these experiences are explained through social marketing, the individual understands fully the scope of their action and its consequences. Through its compelling and simple style, social marketing is able to “market” ideas for social good.

Social marketing is entirely different from social media marketing

Social marketing must not be misconstrued with social media marketing. Social media marketing is simply the use of social media platforms like Instagram, Twitter, LinkedIn, etc., to Market a brand, whereas social marketing could be through any platform so long the ultimate aim is social good and not to market a brand.

The 5 Ps of social marketing

There are 4 Ps associated with traditional commercial marketing viz.: Product, Price, Place, Promotion. Social marketing includes a 5th P i.e. Policy, in its approach.

Product: The product in commercial marketing is what the market sells. It is the same way with social marketing but here, the product is not a tangible object or services, but an action or behavior that offers benefits to the society. The product must be delivered to the audience in such a clear and captivating way such that the audience understands and accepts the change and its benefits.

Price: In commercial marketing, the price refers to the financial cost of the product. In social marketing, it refers to the difficulties and barriers faced by the individual in making the desired change. It is often quite physically and emotionally difficult for someone to stop smoking, carry out physical fitness training and hygiene, and that is why social marketing must rely on making the benefits to far outweigh the “price”.

Place: This is how and on what platform you want to reach your audience. Where is your audience likely to receive your message, and what efforts must you make to ensure that your message reaches and is accepted by your audience? Ambassadors can be put in place to directly liaise with the audience.

Promotion: This refers to the media you use in capturing the attention of your audience. It could be through radio or television channels, newsletters, bill boards, rallies, etc. The medium must be one that is easily accessible to the audience.

Policy: Policies are created in a social marketing campaign to encourage the audience to make the desired change. The policies do not serve as a punishment when they refuse the change, but as a way to drive them to change.

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