ORGANIC DIGITAL MARKETING
Lots of question marks pop up when attorneys come across the phrase organic digital marketing. For instance: What is the difference between organic web traffic and paid web traffic? What is the trending organic tactics in law firm digital marketing? What metrics will assist in measuring the success of organic efforts? Below are the answers […]
WHY IS THIS MARKETING STRATEGY CRUCIAL FOR LAW FIRMS?
Many lawyers out there have at a certain time heard of the term “content marketing”, but only few know what it actually means. Content marketing is one of the best ways to showcase your firm or services to your audience. An attorney who wishes to get more clients need to include blogging and publishing into […]
WHAT IS PPC
With PPC, a lawyer can generate several leads in a short period of time. This marketing strategy is quite different from SEO because it is capable of providing you with clients without much waiting. This marketing tactics also allows your brand to be displayed on websites when a certain keyword is inputted on a search […]
Local marketing attorney
Also known as local store marketing or simply community marketing. As the name suggests, local marketing or neighborhood marketing is a strategic marketing strategy used to target consumers or potential clients around your law firm ‘s physical and geographic area, with specific content targeted to help people in that region. Simply put, local law marketing […]
Importance of map marketing
Marketing is the core of any business or product improvement and popularity. Without marketing, it would be slightly impossible to convey essential information of a product or service to the public and target audience. Several practice incorporate map marketing into their service and the law practice is no exception. Map marketing is a way of […]
What is organic marketing?
Organic marketing is a technique that attracts traffic and potential clients to your practice over time. Rather than using other paid marketing channels, targeted advertising or supported post, organic marketing focuses on creating a strong web presence, engaging online viewers with quality content, post and social media engagement. Organic marketing is best used to establish […]
Content Marketing for Lawyers: A marketing strategy guide
In recent years, lawyers have realized the importance of marketing their law firms digitally. Many attorneys have now adopted the use of SEO and PPC marketing to put their law firms amongst the first results on SERP (search engine results page). The use of content marketing combined with these other marketing strategies can never be […]