It isn’t easy to build a business to a reputable level, particularly when you have less time to implement a marketing strategy. A huge percentage of dentists out there are only trained on how to go about their jobs, and have little or no understanding about major marketing strategies. That is why it is quite important that you make researches regarding several marketing strategies that can help your business grow.
At the end of it all, it often boils down to how well you can manage your dental marketing strategies adopting traditional and online methods. As a dentist who wants to stand out from your ever-present competitors, it is best that you make use of every local strategy tool that is available to attract lots of potential clients.
DENTISTS AND LOCAL MARKETING
Dentists have several things swarming their already hazy minds. Thoughts regarding their patients, the latest dental breakthroughs, etc. often bombard their mind from time to time, thus making it difficult for them to focus on the marketing aspect of their business.
To make it quite easy for you, we have listed out some proven local marketing strategies for dentists that will help you attract more clients and keep you miles ahead of your competitors.
Develop a topnotch dental website
Creating a website for your business remains a good idea. Even if your clientele base is amazing, there is always room for more clients. There are lots of dental websites out there, but only few are known to be of the best quality. A good dental website ought to be user-friendly, beautiful and optimized so it can rank as high as possible.
If you observe that the dental website you own is not ranking like you want it to be, consider improving it by including a blog section. A quality, captivating, and well-detailed blog can draw you closer to your potential clients or patients. A topnotch blog is good for your on-site search engine, it can also make your clients view you as a branch expert.
You don’t have to be an exceptional writer to create a blog. If you doubt your abilities however, you can contact a content writer and he or she will be happy to help you out.
Take your position in the search rankings
If you are a novice dentists (one who is just starting out) or a professional in the field, it is important you ensure that major search engines are aware of your business. One of the fastest ways to do that is by building an online presence.
You will also need to attract more clients (especially those from your area) and one way to do that is to create business pages on Google My Business, Yahoo Local, etc.
Most prominent search engines rely more on the location when they produce search results. If you have a topnotch profile on Google my Business, it is of high probability that you will feature in the top search results when a person in need of a dentist searches for dentists in your town or city.
Creating a business profile is very straightforward in every directory. You will need to input some simple information, but it is a very easy process.
A freebie is very important. Who doesn’t love freebies? We all do! Don’t follow the misconception that freebies work for specific business. As a dentist, you can use freebies to increase your customer base and have an edge over your competitors. You can offer anything as a freebie, irrespective of how cheap the medical service is. Provided the patient believes that he is getting value probono, he will be more eager to spend more on extra services.
You can place an advert about a free consultation you’ll be offering. Even if it doesn’t yield cash at the prime session, it remains an awesome word-of-mouth marketing strategy. You can also decide to offer a new patient a free teeth whitening service to gain his or her trust or loyalty. The goal of freebies is to attract more patients and retain their loyalty. More freebies means more customers and more cash eventually.
Everyone cherishes freebies and would definitely choose your clinic over others who don’t adopt this tactics.