As a dentist, if you properly adopt the map marketing strategy, when a potential client is in search of a particular practice close by and he or she accesses his Google map for directions, your business website would be on the first page, probably among the first three listings. This is quite awesome! If you keep up with the marketing strategy you could record an overwhelming influx of customers by the end of the month.
Benefits of maps marketing
In summary maps marketing is the process of making your business easy to locate via the use of navigation tools like Google and the likes. If you make it possible to get your business on the top page the maps region, you will be able to get a substantial amount of traffic to your website. To ensure that your maps marketing strategy works out fine, you have to optimize your website. If a Google maps or other navigation tool leads potential clients to your website and he or she finds it hard to navigate your site or if your site takes ages to load, you will lose the opportunity to convert the lead into a paying customer. Trust is very hard to come by these days. For anybody to patronize your business there must be a level of trust. With maps marketing, you can show potential client that you have nothing to hide by showing them who you are via your location on Google maps. This can build trust and help you differentiate yourself from the competition.
To your dental practice out there with Google listing.
Your firm should be in the search engine’s listing. On Google, your dental healthcare firm must be included in Google My Business Listing. So how do you get your firm on the listing? You can add your business information to Google Maps by simply creating a Google My Business profile. Whatever information you input is what will be displayed across Google search and Maps.
Log on to Google My Business using your dental healthcare email address.
Then type in your firm’s name. It is possible that as you type, you find that your firm is already in Google’s business listing. If it is, simply claim the listing and edit your information. If not, proceed with the following steps.
- Click on the link given to add your business.
- You will be asked if you want your business to be visible on Google Maps. Of course that’s what you want.
- Enter the physical address of your dental healthcare (a geographical location). You can also do this by placing a marker on the specific point on the Maps provided.
- Select your appropriate business category.
- Now, proceed to fill all required information about your business such as your firm’s name, phone number, web URL, and your physical address. Note that all information you put here must be consistent across all other platforms since Google demands consistency in order to rank your business.
- Cross check all your information for accuracy.
- Proceed to verify the account.
Why does your dental practice need google map?
When it boils down to local SEO, Google maps can provide you with the best results. It is the most prominent navigation tool, by far. Navigation tool such as Waze is quite effective but not as Google maps. Google maps, as far as online navigation is concerned, can generate lots of traffic to your website. This makes it the most significant tool for local SEO. If used appropriately Goggle maps can raise your online presence and attract more clients to your dental clinic. It can make your clinic that go-to dental clinic in the environment where you practice.
Reach out to more clients with SEO marketing campaign
Maps marketing should be an inclusion to your overall local SEO marketing campaign. This is because it is local SEO that determines where you appear on the Map. For that reason, you would need content on your website which your audience would find relevant to their search. Here, you would need the assistance of local bloggers and other more popular companies to write either you guest posts or include your website link on their blogs and website. Also include your law firm in local business directories. This way, you gain more exposure to be noticed by your audience who are searching for you.