Organic marketing is a long-term marketing strategy which seeks to bring your customers closer to you over time. Doctors can get more patients familiar with their medical practice by consistently publishing content where the audience can easily get access to it. It is estimated that in the US, more than 4.5 million local searches are made for doctors monthly using search engines like Google, Bing, amongst others. It then points to the fact that making yourself present on the net is the best way to reach your prospective patients.
By publishing content on issues which your target audience is asking about, sending newsletters, putting your backlinks on local directories and popular blogs, you can rest assured that your target audience will get acquainted with your practice with time and soon will walk through your front door for treatment. This is what organic marketing entails.
Organic marketing strategies that work best for New Jersey doctors
1. Content marketing
Content is key to organic marketing. Engage your target audience by consistently creating and publishing blog posts, videos, newsletters, all relevant to your target audience. Such content should solve issues or answer questions on healthcare asked by your audience on the search engine such that when they search, your content is brought before them. By so doing, you are building a relationship with them and building your reputation as a trusted expert in the medical field.
2. Highlight your strength
It is important you identify the strengths of your clinic and practice and highlight them to your target audience. What is that unique thing about your hospital? Is it the friendliness of your workers? Do you give out discharge gifts to your patients? When you put your strength forward, it distinguishes you and makes you stand out among your competition.
3. Using the social media to your advantage
Almost every NJ resident is on at least one social media platform. Organic marketing is all about meeting your customers where they are. Although there are restrictions on some of these platforms as to how doctors advertise, our marketing experts have devised ways to work through these restrictions to meet potential patients and yield you impressive results.
4. Enhancing your landing page
If you have embarked on a paid marketing campaign as well, you must also include organic marketing because users who come across your paid ads are most likely to check out your blog or website. Since your ads when clicked will take the user to a landing page, this page as well as your overall website should be well-built and optimized to impress the viewer and allow ease of surfing. There should also be a call to action and your contact information.
5. Enhance your website
With an increasing number of mobile users, it is no surprise that Google search made on mobile devices accounts for over 63% of the total Google search made in the US. Google even made an announcement that it gives precedence to websites that are mobile friendly. This means websites that cannot easily adjust to the screen size of a mobile device cannot appear on the first page of the SERP. You should work on your website to make it mobile friendly if you want your organic marketing campaign to yield fruit.
6. Search engine optimization (SEO)
The key to getting your content to the right audience is search engine optimization (SEO). SEO is how Google and other search engines determine how relevant your content is to a user’s query before bringing your page forward among the results. To make your content well optimized, you need to carry out research on keywords often used by NJ residents to find NJ doctors and healthcare topics. Include such keywords on your Meta title, description, and content, and see your page going up on the search results page.
Getting help from a professional marketing expert NJ
It is understood that lots of medical professionals have very little know-how in the world of marketing. But every successful business requires efficient marketing strategy, and that is why we are here to help.
As a legal marketing law firm in NJ, we offer assistance to doctors, lawyers, and other professionals in marketing their services and building their brand. With years of experience carrying out organic marketing, we have mastered the techniques of digital marketing and SEO for medical practitioners, know what methods to adopt in navigating through the regulatory dynamics while complying with patient privacy practices; how to build long-term patient-doctor relationships, and the best place to position your brand in the healthcare market to create awareness and build your brand.
Contact us today.