Pay-per-click (PPC) marketing or PPC advertising is one of the quickest ways to get customers patronizing you. As a doctor, there are patients out there looking for your services and when you become available to them instantly when they search, be assured of a bountiful income inflow coming your way.
What is PPC?
You probably have noticed those ads with “sponsored links” at the top of the search results when you make a search for a product or service. They were at the top, right? Yes. Those ads are paid for to be at the top, and the marketers do not need to wait months or years to get noticed organically. They are noticed instantly. This is what paid marketing entails, of which PPC is a type.
PPC marketing is a marketing strategy in which you pay for each click a user makes on your ad. Your ads will appear at the top of the search engine results page (SERP) when a user makes a search using the keywords you bid on. Being at the top means you would be having several clicks in a day, and consequently you would be paying more. This is why, as a doctor, you should bid on keywords that are only typed when a patient is in need to get treatment or consultancy from you.
Why PPC is a must for doctors
The medical practice has become a tough competition as there is a growing number of experts in the field. With this rising competition, it becomes vital that you make yourself quickly noticeable to those searching for you, so as not to get lost in the endless stream of doctors having online presence. To do this, you have to be at the forefront of the search results so that patients who need you can notice and click on your ads.
Be ready to spend
It is important to note that PPC marketing is costly. You should be ready to spend thousands of dollars perhaps monthly depending on how much clicks you get and the cost-per-click for each keyword you bid on. But at the end of the day, what matters is how much return on investment (ROI) you achieved. And this is why you have to create a financial plan which includes a measurable ROI and a budget.
We understand that marketing is an unfamiliar territory for doctors, and so we are here to help. At our legal marketing firm NJ, we our marketing experts can help you strategically devise a PPC campaign that meets your budget while hitting an impressive ROI.
Effective techniques to make your PPC marketing campaign effective as a doctor
To make you PPC ads effective and productive, there is a list of things to do:
1. Get local
People are in search of doctors in their geographical location that they can easily visit for treatment. It therefore follows that you should include the physical address of your ad on your clinic if you want your potential patients to take notice of you.
2. Brainstorm for productive keywords
In a PPC campaign, it is important you bid on keywords that are most likely to generate sales. If you bid on broad keywords, users will click on your ad, you pay, and then they leave without contacting you if they do not need your services. Make research on keywords that are mostly typed into the search engine when a user is in need of your particular services.
3. Include a call to action on your ads
Your ads must be such that prompts the user to take action, such as to contact you, book an appointment, etc.
4. Create an impressive landing page
Users are impatient and will bounce off your page after clicking on your add and landing on a poorly designed page. Whatever landing page your add redirects to should contain items relevant to the user, including a call to action.
5. Measure your results using analytics
As PPC is a paid marketing campaign, it is mandatory you have tools for measuring your results to know your progress and determine if your dividends matches or surpasses your investment. Such measurements compel you to take the next necessary step.
Get a professional to do it for you
For do-it-yourselfers, you can attempt PPC marketing on your own by following the above techniques to the letter. As a professional marketing body, we can also offer you links to the various major networks on which to establish your ads.
But for private medical practitioners who are amateurs in the world of marketing, it can be risky diving into such deep waters all on your own. To avoid making costly mistakes, why not hand it over to a marketing professional?
Your success matters to us, and that is why we are here to help you. With years of experience creating ads for other large corporations, we can help you set up the right PPC ads that would generate immense revenue within a very short time. This can take you years to get right after making some mistakes along the way.
Let us help you. Give us a call.