Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost-per-click compared to other marketing avenues, but they also target people where and when they most likely to need your product. Before you get started on your Google PPC (or Bing PPC) campaign, you should familiarize yourself with the statistics that make it worth it. These PPC statistics should help you get a good measurement of what to expect and which types of pay-per-click ads will work best for high conversion rates.