What organic marketing is
Organic marketing can be seen as the direct opposite of paid marketing. Organic marketing is a simple yet highly effective marketing strategy where you patiently generate traffic to your website over time, rather than draw customers to yourself using paid ads. When you create content such as blog posts, guest posts, Facebook and Instagram posts concerning your blog or product without spending money to boost those posts, then what you are doing is organic marketing. Although it is not as immediate as paid marketing where your ads pop up to users on the first results page, organic marketing is still as important. This is given by the fact that if a user clicks on a paid ad and is directed to a landing page that is lacking of content, then the user would leave; and then the money spent on the ad would have been a waste.
Organic marketing does not eliminate cost
It is worthy of note that the fact that organic marketing does not involve using money to boost traffic, money must still be spent. You must make financial investment into your marketing strategy and whatever marketing apps you employ. However, you would not be directly paying to artificially boost the content’s reach or impression.
Your traffic source refers to what kind of content you create that generates traffic for you. These include but are not limited to the blog posts, guest posts and social media posts that you can create that come up on search results when a search is made relating to that topic. This is where keywords come in. Just as with paid marketing, your aim is to reach a target audience. You then have to learn about what your audience search for and what keywords they use to search for it. Your posts should be relevant to your audience such that they answer the questions and address the problems your audience types into the search field. But here, you do not pay to boost your reach, and that is why organic marketing strategy takes time.
How organic marketing works
It is true that organic marketing will not bring you customers within 24 hours as paid marketing would. Your posts may even take months before your audience starts noticing your unpaid posts but once they do, then you have built lasting traffic.
A single post on a subject is never enough to create to build you enough traffic. Organic marketing works by consistently building on the foundation you have laid. As you post more relevant content concerning a topic, Google detects their relevance and gives them priority.
Organic marketing techniques
To carry out organic marketing, do the following:
1. Optimize your content to your target audience
To begin your organic marketing, determine the wants and needs of your target audience. What do they search for? When you have answered these questions, and then create content that is relevant in that regard. On Facebook, you are allowed to select the age, location and gender, of your audience.
2. Employ Search Engine Optimization
On-page SEO as well as off-page SEO helps your entire website rank higher on Google. The SEO title of your page is one of the most important factors when it comes to on-page SEO. Title tags should include the keyword most relevant to what each page entails such that when Google detects them, they identify what the page is about and so offers them to users searching for such. Also include image tags and page description containing relevant keywords.
3. Build your website to satisfy your audience
A lot of people invest more into building external links and neglect their website. When users click on those links, they will be redirected to your website and when their expectations are not met, they leave in disappointment. Feed your website with worthy content such as blog posts, videos and pictures as well as files one could easily download for reference sake, such as PDFs. All these should be created to with the mindset of offering your audience what they seek.
4. Your website should be functional on smartphones just as with computers
Google now ranks websites based on how well they appear on smartphones and tablets. This is given by the fact that a vast majority surf the Internet using smartphones rather than computers.
5. Utilize the social media
Social media marketing is a significant aspect of organic marketing. When you have relevant content on your page, share to the various social media platforms such as Buffer, Hootsuite, LinkedIn, Facebook, etc. So long you are not paying the social media to boost the specific post, then it still counts as organic marketing.