PPC marketing-which is also regarded as pay-per-click marketing- is a marketing strategy which is often utilized by business owners who a want to raise business awareness and promote their brand. This marketing tactic is quite different from the organic marketing which involves the acquisition of customers naturally.
PPC involves the payment of a certain fee whenever a person clicks on your advert. The payment is often made to a host. If all things work out fine, you won’t really care about those little payments you make to the host when someone click on your advert because you will be making more profit. For instance if you pay the host $5 per click, 20 clicks at $5 may land you a client who would book your service for $1,500. That’s a huge gain for you!
If you decide to make use of a tactic such as the organic marketing strategy, it may cost you less amount of money-of course-but it may as well take you months or years to appear on the first page of search engine when certain keywords related to your niche is searched.
This doesn’t denote that organic marketing is less effective; in fact, this type of marketing strategy is as effective as PPC, but it takes time and lots of effort to provide the desired results.
As a Doctor, should you adopt the PPC Marketing strategy?
As a doctor, if you are in dire need of more leads and new clients’, one of the best marketing strategy you should adopt is the PPC. Several people make use of search engines such as Google and a host of other search engines to find the best solution to their health challenges, and the three top positions in search engine results are kept for pay-per-click adverts. So you will be missing out of huge opportunity if you decide not to leverage on this marketing tactic to boost your brand awareness.
If peradventure you make use of organic SEO, and you don’t seem to be making a headway, the pay-per-click is the best way to boost traffic on your site. PPC marketing can provide you with more targeted traffic than organic SEO.
For instance, let’s say you are a cardiologist and you need patients with certain heart disease or problems. With PPC, you can setup an advertisement campaign that specifically targets people with heart issues. Or perhaps, you have several areas or cities and you want your brand to appear for patients in each of these areas. With pay-per-click marketing strategy, you can target patients in specific areas, even individual zip codes as well. If you wish to go further, you can also specifically target patients with certain age, gender, parent status, etc.
BENEFITS OF PPC MARKETING
PPC marketing remains one of the best marketing strategy out there. Business owners who adopted this tactic for their business, can testify that it helped them immensely. As a doctor, it can help you as well. Let’s take a look at some of the benefits that comes with using this marketing tactic for your business.
Helps in targeting specific patients
With PPC, you can target specific patients and locations as well. This is awesome if your brand has several locations. If you want to be more precise, you can decide to target a particular city, age group, gender, etc.
- Diverse advertisements
With PPC, you can modify ads for various locations; by so doing, you don’t have to write “Cardiologist in New York, Manhattan, and New Jersey” in your title.
- You don’t have to pay for setup
One wonderful thing about pay-per-click is that, you only make payment when someone clicks on your advert. If someone doesn’t, you don’t pay a dime. You also don’t have to pay for setup or the ad display. You will eventually get your desired outcome, provided you have a good site.
- Rapid results
Organic marketing isn’t really as fast as PPC when it comes to developing rankings for a certain keywords. It is a natural tactic so it is bound to take some time. PPC is quite different from organic SEO. If you adopt the pay-per-click marketing tactic, you will see results fast, provided you are ready to make the necessary payments that would enable you appear on the first page.