With Pay-per-click or paid marketing, you can make your brand more visible to the public. This marketing technique can be used to promote your practice by displaying your brand or services on the first page of Google search results. PPC, which is also regarded as pay-per-click advertisement, is a marketing tactic that involves the payment of a certain amount of cash to a host when someone clicks on your advert. If no one clicks on your advert, you dint pay a dime. Unlike the organic marketing technique, this technique provides fast results. If you need to generate traffic to your site without wasting much time, PPC marketing is the best for you. But if peradventure, you lack the cash to implement a PPC campaign ad you are patent enough to wait, you can adopt the organic marketing tactics. Now, don’t quote me wrong. PPC and organic marketing are quite effective; the only difference between these two campaigns is that one produces fast result while the other doesn’t.
Imagine having the name of your business on the first page of Google search results when a keyword like “doctors near me” is searched. This will increase your visibility. By having your brand on the first page of Google search result, the possibility that you will get a visit from a new customer is high. Based on research, people are often interested in the first five listings on the first page of a search result. Google and other search engines can provide you with the customers you need, but that doesn’t mean you shouldn’t broaden your horizon or scope. PPC can be used to raise your visibility and complement your organic rankings. For instance, prominent websites such as Amazon still initiate PPC ads for products even if they have organically ruled the search results. This is done to increase the exposure of these products. With more exposure comes more traffic.
Paid marketing quickly gets your service to target audience
In fact, PPC marketing is the fastest way to get yourself right in front of the right target audience who are ready to hire. As soon as your ads are created and published on Google, Yelp, Bing, Yahoo, or any other search engine, your ads will appear at the top the search results when a user makes a search using the keywords you bid for. PPC gives you immediate visibility to your potential clients. If you have started an SEO marketing campaign, then adding a paid marketing campaign like PPC is the best thing that can ever happen to your business or firm.
PPC marketing campaign strategies
To make you PPC ads effective and productive, there is a list of things to do:
Get local to with target audience
People are in search of services in their geographical location that they can easily visit. It therefore follows that you should include the physical address of your ad on your business if you want your potential client to take notice of you.
Brainstorm for productive keywords
In a PPC campaign, it is important you bid on keywords that are most likely to generate sales. If you bid on broad keywords, users will click on your ad, you pay, and then they leave without contacting you if they do not need your services. Make research on keywords that are mostly typed into the search engine when a user is in need of your particular services.
Your marketing ads must have a call to action
Your ads must be such that prompts the user to take action, such as to contact you, book an appointment.
Create an impressive landing page or website
Users are impatient and will bounce off your page after clicking on your add and landing on a poorly designed page. Whatever landing page your add redirects to should contain items relevant to the user, including a call to action.
Measure your results using analytics
As PPC is a paid marketing campaign, it is mandatory you have tools for measuring your results to know your progress and determine if your dividends matches or surpasses your investment. Such measurements compel you to take the next necessary step.
Get a professional to do it for you
For do-it-yourselfers, you can attempt PPC marketing on your own by following the above techniques to the letter. As a professional marketing body, we can also offer you links to the various major networks on which to establish your ads. For general business owners, it can be risky diving into such deep waters all on your own. To avoid costly mistakes, make a choice today and allow a marketing professional handle your PPC marketing.